Wednesday, 27 September 2023

History of your Channel and it's ident LO2 P2

 The ident that i would like to rebrand is BBC Two.
 

BBC Two History. 

BBC two come out on the 20 April 1964. Originally BBC two was not called BBC two it was called BBC2. However, that was the only other name that BBC two had and then just stayed as BBC Two. There was only one channel before which was BBC One which was Britain's sole television service for another 8 years then it stared to compete with ITV. Then in April 1964 BBC launched the second channel which was BBC Two.
 

The First ident from 1964 to 2023 are underneath:
 




We can see by watching the first ident, which was developed in 1964, that BBC Two had stated in the first ident that we would be seeing that identity and logo going forward. Here, we can see how carefully BBC Two considered its audience. This ident featured a unique version of the channel's logo and design. This demonstrates that despite the lack of advancement in technology at the time, the audience was still drawn to it. 


The ident has greatly improved by the time the video gets to 08:18. This is due to the colour of the ident, which draws in viewers. In the channel's ident, it began by stating what is airing next and talking about it. Additionally, we can see in this ident that there is more going on with the visuals, since they are moving and rotating. The writing, for instance, shifting. This demonstrates the channel's growth and the fact that the audience is more varied.

Moving on, we can see that the ident quality has increased since 1964 around 20:51 in the video. This is because the music is more clearer, the graphics are better, and the camera quality is better. This demonstrates how BBC Two has enhanced its brand and grown its audience significantly.

Overall, BBC Two has modified how its idents are produced throughout the century as it has adapted to meet various demands when we look back at various periods in the past. They have changed the whole logo.



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