LO2 - Initial research into audio visual products (P2)

LO2 - Initial research into audio visual products (P2)

 I would like to reorganise the idents for BBC Two and Itv1 after researching Freeview.

BBC Two.

The free-to-air public television channel in Britain is called BBC Two. There are many different
shows on this channel that depict daily lives and activities of people. For instance, one of the shows: Expert witnesses is about how a group of unsung heroes—the expert witnesses—used their knowledge to help resolve some of the UK's most serious and complex cases. Later, another programme will be available: Robson Green’s Weekend Escape. The channel's daily schedule, which runs from 6:30 am to 10:00 am, is displayed in the image below. Additionally, this illustrates both the current and upcoming presentations.

The channel's main target demographic is those between the ages of 20 and 60. As an illustration, consider the opening programme that airs at 6:30 in the morning. This is intended to amuse the audience and spark conversation on a certain issue. In addition, later programming on the channel demonstrate how the real world operates, what's happening, and how individuals go about living their lives. People of this age benefit from this since it allows them to experience new activities that they may wish to undertake in the future.

The logo's content and overall theme, in my opinion, attempt to convey wisdom.  The colour palette is to blame for this. The age ratings of the programmes are indicated by the colour scheme, which is straightforward and attractive while also indicating the kind of programming being offered. The image on the right, which makes more points, is shown.

The idents used for BBC Two come in a range of styles. But one of the idents has gained popularity. A variety of colours and weather occurrences are displayed in the ident, which is a classic and entices viewers to watch to see what is coming to be exhibited. The main goal of the channel's ident is to draw in new viewers and keep them occupied as they wait for the programme to begin.

https://youtu.be/xnkXhkqwgPI?si=9wQzOuGXpmAmfhvW

In general, I believe that viewers will be able to recall BBC Two when they are attempting to decide which station they would like to watch. This is owing to the fact that audiences instantly distinguish it as distinct from other channels.

Itv1:

A variety of original shows that have been produced over many years are broadcast on the

Itv1. This channel features a wide range of diverse programmes that air any programme. One of the shows, as an illustration: Good Morning Britain  is about needing to catch up on the most recent news, weather, and sports after waking up early? Later, another programme will be available: The breakfast programme is hosted by Lorraine Kelly and features the newest trends in fashion as well as a topical mix of entertainment, discussion, and showbiz glitz. The channel's daily schedule, from 6:00 in the morning to 5:00 in the morning, is shown in the image below. Additionally, this illustrates both the current and upcoming presentations.

The channel's primary target demographic is those between the ages of 19 and 50. For instance, Good Morning Britain is the first show to air at 6:00 in the morning. The audience is intended to be both entertained and informed by this. Additionally, the channel's latter programmes feature a range of entertaining shows. The audience grew up with those shows and may be better able to appreciate the shows, which is another reason why the channel is for those aged 19 to 50.   

The logo's theme and language, in my opinion, attempt to convey maturity. This results from the colour scheme. Simple colour schemes help viewers understand the sort of programming being shown and the programmes' respective age ratings. The logo gives out powerful vibes.The graphic to the right makes further points.

For Itv1, a number of idents are employed. But one of the idents that has been in use for more than ten years is displayed below. A small strolling radio is depicted in the ident talking about catching up on missed content. Since the audience is intrigued to learn what will happen next, this helps create suspense. The overall goal of the idents for this channel is to inform viewers of what programme will be on next and get them in a good mood right away. This is advantageous for Itv1 because it can attract new viewers.

https://youtu.be/FaK5XPVXwnY?si=K0ad1uW69b4SuKgb

In general, I believe that viewers will be able to recall ITv1 when they are attempting to decide which station they would like to watch. This is due to the fact that it has a unique logo that audience would not forget.