LO4 - Analysis and application of findings Part 1 (P6,M3)

From my audience research I was able to collect feedback. What went well in my ident and What didn't go well in my ident. 

Ident 1:

What went well:

• The filming was good.
• The ident was not random.
• Video and storyboard match

Improvements that can be made:

• Adding ident music 
• Adding audio
• Adding the same colour logo as my ketchup so a red logo at the end 
• Making the last scene shorter and making the 2 come quicker 
• Using real ketchup instead of fake ketchup  
• Ident pops up randomly at the end 

Ident 2 :

What went well:

• The camera quality was good 
• The ident had a narrative 
• Video and storyboard are both very similar 

Improvements that can be made:

• The filming should be landscape
• Adding effects 
• Adding music 
• Making voiceover longer 
• Adding a logo 
• Ident longer 
• Adding a few more scene 
• Sound effects 

Things i am considering improving in my ident are the following:

Ident 1:

• Adding audio
• Making the last scene shorter and making the 2 come quicker
• Changing the logo colour at the end 
• Making ident logo not random at the end and making it sync in

Ident 2:

• Adding more scenes and making ident longer 
• Adding music 
• Making voice over longer
• Filming the ident the landscape 

Reasons why i am not considering my other feedback improvements:

The reason why I'm not going to make any other changes is beacuse i will not have time and it will not meet the deadline. In my first ident my focus group said i should use real ketchup but that would not work beacuse the paper would. In my second ident i will not be adding effects of the milk pouring in or anything beacuse its the news and the audience would be more older so they would rather just follow along instead.