The ident that i would like to rebrand is BBC Two.
BBC Two History.
BBC two come out on the 20 April 1964. Originally BBC two was not called BBC two it was called BBC2. However, that was the only other name that BBC two had and then just stayed as BBC Two. There was only one channel before which was BBC One which was Britain's sole television service for another 8 years then it stared to compete with ITV. Then in April 1964 BBC launched the second channel which was BBC Two.
We can see by watching the first ident, which was developed in 1964, that BBC Two had stated in the first ident that we would be seeing that identity and logo going forward. Here, we can see how carefully BBC Two considered its audience. This ident featured a unique version of the channel's logo and design. This demonstrates that despite the lack of advancement in technology at the time, the audience was still drawn to it.
The ident has greatly improved by the time the video gets to 08:18. This is due to the colour of the ident, which draws in viewers. In the channel's ident, it began by stating what is airing next and talking about it. Additionally, we can see in this ident that there is more going on with the visuals, since they are moving and rotating. The writing, for instance, shifting. This demonstrates the channel's growth and the fact that the audience is more varied.
Moving on, we can see that the ident quality has increased since 1964 around 20:51 in the video. This is because the music is more clearer, the graphics are better, and the camera quality is better. This demonstrates how BBC Two has enhanced its brand and grown its audience significantly.
Overall, BBC Two has modified how its idents are produced throughout the century as it has adapted to meet various demands when we look back at various periods in the past. They have changed the whole logo.
LO2 - Initial research into audio visual products (P2)
I would like to reorganise the idents for BBC Two and Itv1 after researching Freeview.
BBC Two.
The free-to-air public television channel in Britain is called BBC Two. There are many different shows on this channel that depict daily lives and activities of people. For instance, one of the shows: Expert witnesses is about how a group of unsung heroes—the expert witnesses—used their knowledge to help resolve some of the UK's most serious and complex cases. Later, another programme will be available: Robson Green’s Weekend Escape. The channel's daily schedule, which runs from 6:30 am to 10:00 am, is displayed in the image below. Additionally, this illustrates both the current and upcoming presentations.
The channel's main target demographic is those between the ages of 20 and 60. As an illustration, consider the opening programme that airs at 6:30 in the morning. This is intended to amuse the audience and spark conversation on a certain issue. In addition, later programming on the channel demonstrate how the real world operates, what's happening, and how individuals go about living their lives. People of this age benefit from this since it allows them to experience new activities that they may wish to undertake in the future.
The logo's content and overall theme, in my opinion, attempt to convey wisdom. The colour palette is to blame for this. The age ratings of the programmes are indicated by the colour scheme, which is straightforward and attractive while also indicating the kind of programming being offered. The image on the right, which makes more points, is shown.
The idents used for BBC Two come in a range of styles. But one of the idents has gained popularity. A variety of colours and weather occurrences are displayed in the ident, which is a classic and entices viewers to watch to see what is coming to be exhibited. The main goal of the channel's ident is to draw in new viewers and keep them occupied as they wait for the programme to begin.
https://youtu.be/xnkXhkqwgPI?si=9wQzOuGXpmAmfhvW
In general, I believe that viewers will be able to recall BBC Two when they are attempting to decide which station they would like to watch. This is owing to the fact that audiences instantly distinguish it as distinct from other channels.
Itv1:
A variety of original shows that have been produced over many years are broadcast on the
Itv1. This channel features a wide range of diverse programmes that air any programme.One of the shows, as an illustration: Good Morning Britain is about needing to catch up on the most recent news, weather, and sports after waking up early? Later, another programme will be available: The breakfast programme is hosted by Lorraine Kelly and features the newest trends in fashion as well as a topical mix of entertainment, discussion, and showbiz glitz. The channel's daily schedule, from 6:00 in the morning to 5:00 in the morning, is shown in the image below. Additionally, this illustrates both the current and upcoming presentations.
The channel's primary target demographic is those between the ages of 19 and 50. For instance, Good Morning Britain is the first show to air at 6:00 in the morning. The audience is intended to be both entertained and informed by this. Additionally, the channel's latter programmes feature a range of entertaining shows. The audience grew up with those shows and may be better able to appreciate the shows, which is another reason why the channel is for those aged 19 to 50.
The logo's theme and language, in my opinion, attempt to convey maturity. This results from the colour scheme. Simple colour schemes help viewers understand the sort of programming being shown and the programmes' respective age ratings. The logo gives out powerful vibes.The graphic to the right makes further points.
For Itv1, a number of idents are employed. But one of the idents that has been in use for more than ten years is displayed below. A small strolling radio is depicted in the ident talking about catching up on missed content. Since the audience is intrigued to learn what will happen next, this helps create suspense. The overall goal of the idents for this channel is to inform viewers of what programme will be on next and get them in a good mood right away. This is advantageous for Itv1 because it can attract new viewers.
https://youtu.be/FaK5XPVXwnY?si=K0ad1uW69b4SuKgb
In general, I believe that viewers will be able to recall ITv1 when they are attempting to decide which station they would like to watch. This is due to the fact that it has a unique logo that audience would not forget.
Both entertainment and product sales are the goals of this music video. The crowd is amused by the music and the graphics. We see this when the music video has a clip of Dave getting into the flight (0.19) and as soon after we see that clip we hear him say "if you send me the location ill be right there". This shows the aim of the video as it speaks about "location" and Dave portrays he is flying out. Because their music has a catchy beat that people can sing and dance to, the audience listens to it to pass the time. When artists are trying to convince listeners to buy a song, it also aids in product sales. Since viewers won't just be staring at a black screen, the music video enriches the song and encourages more people to listen to it. Additionally, it contributes to the audience's understanding of the songs' meaning. Additionally, the fact that the music video features the musicians' faces and accentuates their voices helps to market them.Additionally, it aids in giving their lyrics more context for the audience. Additionally, the music video promotes the musicians by highlighting their voices and showcasing their faces. This enables listeners to explore their other music and buy their albums or singles.
AGILE
Age - 13
Gender - All genders
Interest - Would watch Top boy because Dave is in it
Location - Global
Ethnicity - All
The song advertisement talks about having fun in the summer and travelling to another nation, and it implies that everyone can do this, regardless of their gender or racial background. For this reason, I believe it fits with the choices I have made. It is a universal sensation that anyone can have at any age.
Codes and conventions
People anticipate the musician's ability to connect with their audience from the music promo. Throughout the video, the promo makes use of a number of conventions. The editing is one convention that is made very apparent. This can be seen between 2:27 in the video. This practise appeals to the audience because the artist is displaying to them various feelings and sceneries that are related to the interest of the video that is being released. The crowd was expecting the artist to relate to them, which he did successfully, therefore this is achieving their expectations.
Analysing the audio-visual product
I think the artist has properly connoted the meaning they were attempting to convey in the song promo. This is due to the artist's depiction of what travelling is like at 0:12. At the same time as the music promo, the musician also revealed to us that he is in a plane. This indicates that the audience has been made to feel as though the artist can relate to them. Because holiday and summer go together as people go on holiday at them times. I believe the music promo did a good job of communicating the video.
The purpose of this film is to show following the passing of King T'Challa (Chadwick Boseman), Wakanda's leaders will battle to defend their country from invaders in Wakanda Forever. Black panther Wakanda Forever it entertains the audiences as it is has advanced technology and it shows how they have their own powers and the make all their stuff by themselves for example their weapons. Just to protect their country and getting nothing getting taken from them. The trailer sells the product has it came out in the cinemas first and the trailer has ads to show that Black Panther Wakanda Forever is streaming in the cinemas this sells the product as people will go buy cinema tickets.
AGILE
Age - 13
Gender - All genders
Interest -
Location - Global
Ethnicity - All
Because the movie's trailer depicts a nation with cutting-edge technology, anyone, regardless of gender or ethnicity, may see it, which is why I believe it fits with the choices I have made. Ages 13 and up are appropriate because it is an experience that some people may want to learn more about. as a result, ought to be accessible worldwide.
Codes and conventions
The movie's trailer gives the impression that it will take place in a technologically advanced nation. Throughout the video, the trailer makes use of a number of traditions. The props are one convention that stands out. This may be seen between 00:15 and 00:20 in the video. This convention appeals to the audience since the trailer demonstrates specific technology that is related to the video's interest in gaming and mystery. As the audience is eager to learn what the future holds and how it changes, this is living up to their expectations.
Analysing the audio-visual product
I think the director has succeeded in connoting the animation he was attempting to convey when I watched the trailer. This is due to how the director depicted the globe with new technology between 00:15. In addition, the primary character is wearing clothes that they made with technology as the filmmaker also revealed in the teaser. This indicates that the director has successfully conveyed his or her message to the viewers. I believe the trailer did a good job of capturing the essence of the video. This movie is the second movie that was continued from part 1 so people were already wating for it to cone out,
Trailer for Animation:
LUCA Official Trailer (2021) Disney Pixar Movie HD
The purpose of this animation is to show how a little kid named Luca has an incredible summer full of gelato, pasta, and nonstop scooter rides in the coming-of-age novel Luca. By the use of kid cartoon and having good graphics this product sells well to the younger kids as they get engaged in any carton they watch. This trailer sells the product well as they are showing what is going on in the trailer and makes the kids exited to watch the movie and would get there parents to watch it with them. By showing this trailer it gets the kids exited as the would love to have bike races to with there friends this way parents would either pay monthly for Disney for there kids to watch this this way they are selling there product.
AGILE
Age - 3+
Gender - All genders
Interest -
Location - Global
Ethnicity - All
Because the film is about Luca and how they connect with one others and learn about the outside world other than water, I believe it fits with the choices I've made. Anyone, regardless of gender or racial background, can find this interesting. The age grade of PG is due to the fact that it is a fun but exciting experience that people may wish to explore. The film was created and distributed internationally because it has a PG rating for mature content.
Analysing the audio visual product - D1
I feel that the trailer effectively connotes the concept that the director is attempting to convey. This is due to the fact that the director made it clear during the trailer's development that the two primary characters—two separate boys—come together in an apparently impossible way. This implies and communicates what the trailer is trying to say because it makes the real world a distinct theme. In addition, neither the villain nor the hero are depicted in the movie's trailer. But it also depicts the movie's heroes and villains. This indicates that the director's intended message has been conveyed to the audience. I believe the trailer did a good job of communicating what was in the video.
Codes and conventions
The movie's trailer leads viewers to believe that it would be about Lucas and their interactions as he introduces him to the outside world. Throughout the video, the trailer makes use of a number of traditions. The editing and special effects are a clear example of a convention. The video shows this from 00:10 to 00:13. The audience is able to witness how the cloud's formation varies thanks to the editing and special effects. As the trailer demonstrates the various effects and images the elements have, the audience finds this convention appealing. The audience's expectations are being met because they are excited to see the movie and this encourages them to do so.
Analysing the audio-visual product
I feel that the trailer effectively connotes the concept that the director is attempting to convey. This is due to the fact that the director made it clear during the trailer's development that the two primary characters—two separate boys—come together in an apparently impossible way. This implies and communicates what the trailer is trying to say because it makes the real world see reality. In addition, neither the villain nor the hero are depicted in the movie's trailer. This indicates that the director's intended message has been conveyed to the audience. I believe the trailer did a good job of communicating what was in the video. The graphics are very good as it is a new animation.
Because the channel features a wide range of shows that might attract everybody regardless of gender or race, I believe that it is appropriate for the options I have chosen. The age recommendation of 16 and beyond is because it is an experience that people might want to investigate further. Since everyone can watch it, it has been produced globally.
Codes and conventions
People assume that the ident will be about what will be on their channel next. The ident makes use of a number of conventions throughout the film. The camera and sound are an example of a convention that is evident. This is displayed in the video around 00:12. Due to the narrator's speech, the sound is low and the camera is at a long angle. As the ident informs the audience about the upcoming presentation, both of these conventions are appealing to the audience. Since the audience is eager to learn what will be shown next, this is exceeding their expectations.
Analysing the audio-visual product
I think the filmmaker effectively connoted the meaning he was aiming to convey when I looked at the ident. This is so that the audience would know that the new performance will start at 00:12. As it has been clearly demonstrated what is being stated and what action is exhibited to indicate this, connotes and conveys the meaning of the ident. There isn't a protagonist or adversary in the ident, either. We see what will be shown on the next program that will be played. I believe the ident did a good job of communicating the video.
Game:
FIFA 23 | Official Launch Trailer | Matchday For The World’s Game
The purpose of this game is to teach you how to play and develop your skills. This game educates those how play on the flags around the world they will end up knowing what every flag is from playing this game, this game also teaches you to evolve your football skills when playing matches. The game is entertaining as you can play matches or tournaments with your friends or with others online. The game also contains music related to football for example world cup songs. This game sells itself by having sponsorships, they pay others to promote their game whilst they play, they would pay people such as youtubers or twitch streamers. We see at (0.25) how a player is sponsoring the game by being of the players that is in the game.
AGILE
Age - 3
Gender - All genders
Interest -
Location - Global
Ethnicity - All
Because the game is about FIFA football, which can be interesting to people of any ethnicity or gender, I believe it is appropriate for my list of possibilities. Because it is a gaming experience that people would wish to try, it has been made available everywhere and has a rating of 13 years old.
Codes and conventions
People anticipate the game, based on the game's trailer, will be about how football players are advertising the game. Throughout the video, the trailer makes use of a number of traditions. The sound effects is one convention that is made very obvious. This may be seen at 00:33 in the video. The sound effects are meant to demonstrate the advancements in graphics and the effectiveness of the football in the game. This convention appeals to the audience because the trailer demonstrates just how much it has changed, causing viewers to be eager to purchase the goods. The audience's expectations are being met since they want to learn more about the game and what else it has to offer.
Analysing the audio-visual product
I think the game's creator has properly connoted the connotation were the actual players are shown on a pitch when I watched the trailer. This is so that players may see what the game's next chapter will look like, which is full of new features and cosmetics, before they start the game. The game's creator also let us know during the video that the main character is explaining what is happening to bring the audience up to speed. This indicates that what the game's creator was attempting to convey to the audience was demonstrated to them. I believe the trailer did a good job of communicating what was in the video.
Tv Trailer:
EUPHORIA: Season 1 • Official Trailer | HBO • Cinetext
The purpose this Tv trailer is to educate the young people how drugs can ruin your life. In the first season we see how she is taking drugs and is in love and is with a girl named rue we progressively see how the drugs are affecting her in a bad way and she is losing control of things she ends up ruing her love life because of the drugs. We also see how love is shown in this season as a girl is in love with this guy but he ends up with her best friend and see how she went for her best friends ex. This entertains the audience as they see a lot of drama and see how realistic it is and how the same thing happen in the real life world. They sell this product by making trailers and streaming it on HBO witch you have to pay for monthly. They made 3 season and left each season with a suspense ending so that people would be more engaged to wait and watch the other season. At (0.25) we see how she explains she is addicted to drugs and that's her life.
AGILE
Age - 18+
Gender - All genders
Interest -
Location - Global
Ethnicity - All
Because the movie's trailer is about a drug addict that anyone can become, anyone, regardless of gender or ethnicity, may see it, which is why I believe it fits with the choices I have made. Ages 18 and up are appropriate because it is an experience that some people may want to learn more about. as a result, to be accessible worldwide.
Codes and conventions
The trailer gives the impression that it will take place in a normal city . Throughout the video, the trailer makes use of a number of scenes where we see she is not mentally stable. The props are one convention that stands out. This may be seen between 00:15 and 00:20 in the video. This convention appeals to the audience since the trailer demonstrates specific scenes that is related to the video's interest in breakup and addict. As the audience is eager to learn what the future holds for them and how it changes, this is living up to their expectations.
Analysing the audio-visual product
I feel that the trailer effectively connotes the concept that the director is attempting to convey. This implies and communicates the trailer's message, which was made evident by the trailer's presentation of the series' conclusion. She also loses her virginity and becomes a drug addict in the series. There are, however, a number of antagonists that have been named throughout the entire trailer. This indicates that the director's intended message has been conveyed to the audience. I believe the trailer did a good job of communicating what was in the video.
Concluding paragraph:
The most significant advertisement that I believe I have examined is Luca. The goal of the advertisement is to demonstrate to the audience that children should learn new things and facts about the outside world without being afraid of them because they are unusual. Because the audience is comprehending the main point, I believe the filmmaker did a fantastic job. The storyline is also the finest in all of the promos. This is due to the fact that it engages the audience, educating and broadening their perspectives.
Nevertheless, I think the trailer euphoria is the promotional piece that has the least impact. Although the trailer outlines the main points and some of the movie's objectives, I believe it might have been done better. One way I would accomplish this is by including more information on the other characters rather than concentrating mostly on one primary character and giving little thought to the others. The viewers would have had a better understanding of the subject matter of the series, making this more effective. The trailer's intended use would also have been enhanced by this.
Lastly, while both videos attempt to engage their viewers and demonstrate their intentions, I believe that Luca's advertisement does a better job of doing both.
For Unit 15 I have been asked by Freeview to refresh their
ident cycle. Freeview has instructed to include either a 1 x 60 seconds feature
ident or 2 x 20 seconds idents. Freeview suggests to base it around Tv seasons
for example autumn or breakfast time. In
this unit we learn about audio visual promos and how they are used to promote a
product to a range of target audience. This will help understand each process.
Defining Audio Visual Promos:
Audio visuals promos
are used by media companies in the lifecycle of a product to attract attention
of target audience. Audio visual promo is released in advance of a new product
the launch date to educate this way it will entertain the audience and increase
the sales.
.png)
.png)
.png)
.png)
.png)
